One Special Day 2017 raises £446,000!
Some great news – we can’t quite believe this ourselves! Here’s the full press release:
SpecialEffect, the UK charity that specialises in helping people with disabilities enjoy the fun and inclusion of video games, has announced the total amount raised from its One Special Day 2017 fundraising event on 29 September 2017 is £446,000.
The charity’s largest fundraiser of the year, where partners from the games industry gave either 100% of UK or worldwide sales on 29 September, will help its team of occupational therapists and technology specialists meet the increasing demand for their experience and expertise over the coming months.
Dr Mick Donegan, Founder and CEO of SpecialEffect said “The money raised from One Special Day is a huge financial boost to SpecialEffect. It will enable us to take on the extra staff we need staff to help even more severely disabled people all over the world to to play the games they love. Being supported by so many games industry partners like Supercell, SEGA, Seriously, Unity Technologies, Codemasters, Playdemic and Rovio is not only a tremendous funding boost but also a terrific morale boost to our passionate and dedicated team here at SpecialEffect.”
“The money raised from One Special Day 2017 will go towards employing two additional clinical staff to join our growing team of occupational therapists and technology specialists. It will also help pay for vital modifications to SpecialEffect’s national accessible games room where people with disabilities can visit to try out a huge range of hardware and software modifications.”
The event, which attracted worldwide attention and very positive publicity including a tweet out from reality mega-star Kim Kardashian, is set to take place again on 28 September 2018 with a significant number of the One Special Day 2017 partners already committed again this year.
If you’d like to find out more about how your company can take part in One Special Day 2018, contact Nick Streeter at firstname.lastname@example.org or come and see us at PGC London and Games Forum London.