MEDIA

Press releases, resources and information

MEDIA

Press releases, resources
and information

What is One Special Day?

2 October 2020 is One Special Day, the day that brings the video games industry together to help the gamers’ charity SpecialEffect level the playing field for gamers with disabilities.

Partners are invited to donate sales revenue or participate in other ways – such as virtual events, promotions and livestreams – with the aim of raising £250,000 to bring magic gaming moments to people of all ages who can only watch everyone else have all the fun.

The support of the partners – and their communities – will help the thousands of disabled people every year who ask for the charity’s assistance. Their teams of therapists and technical specialists provide assessments and customised technology loans to help bring joy into the lives of people with disabilities. In turn, the charity pass on what they learn to help hardware and software developers make their products and games easier to use for as many people as possible all over the world.

In 2019, over 50 games industry companies worldwide took part. The event attracted international attention and resulted in extensive positive publicity for the industry and the companies involved.

Campaign URL: https://onespecialday.org.uk

Campaign hashtag: #OneSpecialDay

Campaign go-live: 2 October 2020