MEDIA

Press releases, resources and information

MEDIA

Press releases, resources
and information

What is One Special Day?

One Special Day is the annual gathering of the video games industry to help the gamers’ charity SpecialEffect level the playing field for gamers with disabilities.

The next One Special Day will be on Friday 1 October 2021

Partners donate sales revenue and participate in other ways – such as virtual events, promotions and livestreams – with the aim of raising money to bring magic gaming moments to people of all ages who can only watch everyone else have all the fun.

The support of the partners – and their communities – help the thousands of disabled people every year who ask for the charity’s assistance. Their teams of therapists and technical specialists provide assessments and customised technology loans to help bring joy into the lives of people with disabilities. In turn, the charity pass on what they learn to help hardware and software developers make their products and games easier to use for as many people as possible all over the world.

In 2020, over 80 games industry companies worldwide took part. The event attracted international attention and resulted in extensive positive publicity for the industry and the companies involved.

Campaign URL: https://onespecialday.org.uk

Campaign hashtag: #OneSpecialDay

2021 Campaign go-live date: tba