Resources, Information and Press
What is One Special Day?
For one day each year, companies and studios from all sectors of the games industry are invited to raise vital income for the gamer’s charity SpecialEffect and show the world how games can change lives for the better.
It’s called One Special Day, and this year it’s being celebrated on Friday 6 October.
The support of the partners – and their communities – enables SpecialEffect to help the thousands of physically disabled people every year who ask for their assistance. Their teams of therapists and technical specialists provide advice, assessments and customised technology loans to help transform the lives of individuals with disabilities. In turn, the charity freely share what they learn with the games industry to help make their products and games easier to use for as many people as possible all over the world.
The most significant way in which partners contribute to One Special Day is by the donation of a day’s revenue from one or more of their games. Support can also be through a company pledge, participation in the One Special Day Steam Sale, revenue from sales of in-game items/DLC/merch, or staff fundraising events.
Since its inception in 2015 One Special Day has attracted international press attention and has resulted in extensive positive publicity for the industry and the companies involved. Last year over 90 partners raised a total of over £660,000 between them – an amazing amount that has bought many magic gaming moments to disabled players across the globe.
Campaign URL: https://onespecialday.org.uk
Campaign hashtag: #OneSpecialDay
CTA Video for 6 October
An inspirational 38-second video of smiles for use on 6 October with a CTA to buy, play or donate. Available as .mp4 files in:
1920 x 1080
1080 x 1080
1080 x 1920
Impact Video Links
A pdf of promotional and impact video links to support your One Special Day PR.
A 12-page pdf detailing the local, regional and international impact that One Special Day is helping to make.
One Special Day Key Art
Sizes: 1920×1080 & 1080×1080
Sample On the Day Messages
Our games are changing the lives of disabled gamers today! Find out how at https://bit.ly/3CUsQZD
So many fantastic games companies changing lives through #OneSpecialDay today! https://bit.ly/3CUsQZD
Buy, play and donate this #OneSpecialDay and bring the magic of gaming to people with disabilities. Find out more at https://bit.ly/3CUsQZD
Help us bring more gaming magic for disabled gamers this #OneSpecialDay https://bit.ly/3CUsQZD
One Special Day Logo Pack
Download vector and .png versions below
Buy the amazing One Special Day Bottle, and mug, plus t-shirts, pins and sweats from our partners Insert Coin Clothing