Press releases, resources and information
Press releases, resources
What is One Special Day?
One Special Day is the annual gathering of the video games industry to help the charity SpecialEffect level the playing field for gamers with disabilities.
Industry partners donate sales revenue or participate in other ways – such as virtual events, promotions and livestreams – with the aim of raising money to bring magic gaming moments to people of all ages who can only watch everyone else have all the fun.
The support of the partners and their communities help the thousands of disabled people every year who ask for the charity’s assistance. Their teams of therapists and technical specialists provide assessments and customised technology loans to help bring joy into the lives of people with disabilities. In turn, the charity pass on what they learn to help hardware and software developers make their products and games easier to use for as many people as possible all over the world.
In 2021, over 80 games industry companies worldwide took part. The event attracted international attention and resulted in extensive positive publicity for the industry and the companies involved.
Campaign URL: https://onespecialday.org.uk
Campaign hashtag: #OneSpecialDay
Sample ‘On the Day’ Tweets
Our games are changing the lives of disabled gamers today! Find out how at https://bit.ly/3CUsQZD
So many fantastic games companies changing lives through #OneSpecialDay today! https://bit.ly/3CUsQZD
Buy, play and donate this #OneSpecialDay and bring the magic of gaming to people with disabilities. Find out more at https://bit.ly/3CUsQZD
Help us bring more gaming magic for disabled gamers this #OneSpecialDay https://bit.ly/3CUsQZD
17 November 2021: Games industry raises record One Special Day total
27 September 2021: SpecialEffect prepares for biggest ever One Special Day!
26 May 2021: One Special Day 2021 announced as 1 October 2021