SpecialEffect launches most important One Special Day fundraiser yet

Press Release, 23 July 2020: The gamers’ charity SpecialEffect today launches its fifth annual One Special Day fundraiser and, in the wake of the financial impact of the COVID-19 outbreak, is joined by some of the biggest names in the gaming world in what is set to be the most important event of its kind in the charity’s history.

Read the full press release here

Over 40 key players from the mobile, PC and console gaming arenas, including SEGA, Seriously, Rare, EA DICE, Jagex, Space Ape Games, Kwalee and Hello Games have already committed their support to the fundraising event and will either donate UK revenue on Friday 2 October, make company donations, stage virtual events or engage in a range of other activities to raise money.

In the One Special Day trailer below, SpecialEffect Founder and CEO Dr Mick Donegan outlines the significance of this year’s event:

A special thank you to all our amazing partners for their support and to Andrew Stalbow and Craig Duncan for their kind words:

Seriously’s CEO and Co-Founder and SpecialEffect Vice President Andrew Stalbow said “It’s been a fantastic experience working with SpecialEffect for the One Special Day campaigns since 2016, and we are working hard to make this year’s fifth anniversary event the biggest and best yet. It’s been really gratifying to see the mobile community come together to support this work, and we are hoping to have a record number of developers join us this year to enable SpecialEffect to keep helping the growing number of people who need them.”

Craig Duncan, Studio Head at Rare Ltd said “Due to their unique work, SpecialEffect hold a special place in our hearts here at RARE, and indeed across the whole of the video games industry, so we’re looking forward to once again being part of One Special Day once again this year to help Dr Mick and the team help more people who need their specialist support.”