Press Release: SpecialEffect announce anniversary date for One Special Day campaign

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SpecialEffect announce anniversary date for One Special Day campaign: Friday 7 October 2022

August 4th, 2022 – Games industry charity SpecialEffect has announced its flagship One Special Day fundraising and awareness event, taking place this year on Friday 7 October, the charity’s fifteenth anniversary.

This campaign, which last year saw games industry companies from across the world raise $800,000 through corporate donations, sales revenue and fundraising events, is vital in supporting SpecialEffect’s mission to help people with physical disabilities all over the world to access video games. Over 50 partners have already pledged their support, and more partners and campaign details will be announced in the coming months.

With demand for the charity’s services continuing to rise, SpecialEffect’s Founder and CEO Mick Donegan explains the significance of the event:

“I can’t over emphasise the importance of One Special Day in enabling our work to bring the joy of video games to physically disabled people across the world. Our team is facing an ever-increasing demand for all of our services – accessibility advice, assessments, the expansion of resources such as, our DevKit and our Eye Gaze Games website – and the generous support of the games industry in securing the future of these life-transforming, free to access initiatives is hugely appreciated. Despite the challenges of emerging from the pandemic, we’re looking forward to celebrating our 15th anniversary on One Special Day in the company of a truly amazing and supportive industry.”

Since its inception in 2016, One Special Day has raised over $2,000,000 towards the work of SpecialEffect to help people with disabilities in the United Kingdom and all over the world.

If you’d like your company to be involved in One Special Day, or for more details, contact SpecialEffect’s Nick Streeter at

Media Contact: Chris Clarke
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About SpecialEffect

SpecialEffect is an award-winning UK charity helping to improve the lives of disabled people across the globe through the innovative use of technology. At the core of this mission is providing greater inclusion through the opportunity to play video games to the best of their abilities. 2022 is their 15th anniversary year.


Units 9-12, Southill Business Park, Cornbury Park, Charlbury, Oxfordshire OX7 3EW
Office: 01608 810055
Twitter: @specialeffect
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