Press releases, resources and information


Press releases, resources
and information


Press releases, resources and information


28 September 2018 is One Special Day. It’s a day that brings the video games industry together to help gamers’ charity SpecialEffect level the playing field for gamers with disabilities.

Partners are invited to donate a day’s UK or global revenue with the aim of raising £500,000 to help them bring magic gaming moments to people of all ages who can only watch everyone else have all the fun.

In 2017, over 50 games industry companies took part, including household names like EA, SEGA, Supercell and Rovio. The event attracted international attention and resulted in extensive positive publicity for the industry and the companies involved.

The support of the partners – and their customers – will help the thousands of disabled people every year who ask for the charity’s assistance. Their teams of therapists and technical specialists travel across the UK for face-to-face assessments and loans of customised technology to help bring joy into the lives of people with disabilities and in turn, the charity pass on what they learn to help hardware and software developers all over the world make their technology easier to use for as many people as possible.

Social Media

Campaign URL:

Campaign Hashtag: #OneSpecialDay

Campaign Go-live: September 28, 2018

Twitter: @specialeffect

Instagram: specialeffectteam

Facebook: SpecialEffectCharity

One Special Day Logos

Download .ai and .png versions below

SpecialEffect Logos

Download .png versions of the ‘Proud to support SpecialEffect’ logos – for light and dark backgrounds.

Video Links

A pdf document of Dropbox links to video shorts for use in your social media, promotional and marketing assets to illustrate the life-changing impact your support will make.

Video Title Screens

A trio of png graphics: OSD Logo, ‘Proud to Support’ SpecialEffect Logo, and a Background to create your One Special Day themed videos. A layered psd file of the three images is also included.

Donate Button

A 396 x 116 pixel .png Donate button for your direct fundraising to the One Special Day JustGiving campaign page at or to your own fundraising page.

Supporting Quotes


“I urge people to back this exciting project in support of the life-changing work of the charity.” – Ian Livingstone CBE

“I am amazed and inspired by the great work that SpecialEffect does every day. I have always believed video games have the power not just to entertain, but really reach and connect. Thanks to SpecialEffect, they are able to connect even more people. I’d urge the games industry to get involved and support SpecialEffect.” – Tim Schafer, Double Fine Productions and SpecialEffect Vice President

“SpecialEffect are amazing and I and the team at SEGA are continually moved by the impact Dr Mick and the team has in changing people’s lives. We are delighted to be part of One Special Day again and look forward to helping SpecialEffect keep on making a difference.” – John Clark, SEGA

“We’re incredibly proud to be a part of One Special Day – and to be making the official t-shirts for the occasion. The work SpecialEffect does is truly inspiring. It shows the true power of gaming, and its ability to break down barriers. Video games are a great leveller, and it’s great to be able to support such a great cause and help SpecialEffect reach even more people who need their help.” – Dan Long, Insert Coin Clothing

“NaturalMotion is delighted to join forces again with SpecialEffect for One Special Day. Games have a transformative power – they enable us to connect with others while also delivering entertainment experiences that allow our imaginations to run wild. Whether you want to collect and race the most coveted supercars in the world or challenge thousands of troops to battle, there is a game out there for everyone. SpecialEffect’s work to make games accessible to as many people as possible is truly an inspiration and what being a good gamer is all about.” – Julian Widdows, VP, NaturalMotion

“Make Real are delighted to take part in One Special Day once more, for the 2018 campaign, to help raise funds towards the unique, worthwhile support and care provided to enable all gamers to access and play the games they want, no matter their abilities. We’ll be donating the revenue proceeds from our hit VR game title “Loco Dojo” once again for the One Special Day 2018 date, expected to be even higher this year with the global uptake of 100s of VR Arcades offering the experience!” – Sam Watts, Director of Immersive Technologies, Make Real

“Firefly Studios have long admired SpecialEffect and we will continue to do everything we can to support this amazing charity. That’s why on September 28th we will be donating revenue from all sales of the Stronghold Crusader games for One Special Day! With each new event and initiative more people hear about SpecialEffect and more gamers reach out for help. Fundraising is important but so is awareness, with so many out there just one email away from better mental health and (more importantly) kicking ass at FIFA, Forza or Halo! This is a charity that literally transforms people’s lives and deserves your support any way you can offer it.” – Nick Tannahill, Marketing Director, Firefly Studios

“Miniclip are long term admirers of SpecialEffect and Dr Mick’s important work and we are delighted to take part in One Special Day 2018 with the UK profits from 8 Ball Pool.” – Rob Small, CEO, Miniclip

“SpecialEffect goes beyond the everyday communication we take advantage of and provides real connection, a time to play with loved ones that did not have or had lost their ability to play video games. Thank you, SpecialEffect, for creating better experiences and memories for the disabled and their families.” – Kathee Chimowitz, Chief Revenue Officer, Boombit

“We at Dirtybit are very glad to take part in One Special Day by donating revenue from Fun Run 3 on the 28th of September, to help SpecialEffect keep creating magic moments through games, helping disabled gamers having fun playing games with their friends and family.” – Anette Ståløy, VP of Business & Marketing, Dirtybit

Rovio are big supporters of SpecialEffect and their mission to help disabled gamers and are delighted to support One Special Day again this year with the UK profits from Angry Birds 2 on One Special Day. Earlier this year we worked with the SpecialEffect in partnership with Everton on a community project, and it was great to see first hand their transformative work and the difference our support of One Special Day makes.” – Ville Heijari, CMO, Rovio