Press releases, resources and information


Press releases, resources
and information


Press releases, resources and information

What is One Special Day?

2 October 2020 is One Special Day, the day that brings the video games industry together to help the gamers’ charity SpecialEffect level the playing field for gamers with disabilities.

Partners are invited to donate sales revenue or participate in other ways – such as virtual events, promotions and livestreams – with the aim of raising £250,000 to bring magic gaming moments to people of all ages who can only watch everyone else have all the fun.

The support of the partners – and their communities – will help the thousands of disabled people every year who ask for the charity’s assistance. Their teams of therapists and technical specialists provide assessments and customised technology loans to help bring joy into the lives of people with disabilities. In turn, the charity pass on what they learn to help hardware and software developers make their products and games easier to use for as many people as possible all over the world.

In 2019, over 50 games industry companies worldwide took part. The event attracted international attention and resulted in extensive positive publicity for the industry and the companies involved.

Campaign URL:

Campaign hashtag: #OneSpecialDay

Campaign go-live: 2 October 2020

Social Media

Twitter: @specialeffect
Instagram: specialeffectteam
Facebook: SpecialEffectCharity

OSD Video Trailer

YouTube link

Press Releases

23 July 2020: One Special Day 2020 Launched

One Special Day Logos

Download .ai and .png versions below

Social Media Headers

Shout about your OSD support with these simple header graphics.

Facebook Cover Image
Twitter Header Image
LinkedIn Banner Image

Video Links

A pdf of promotional and impact video links to support your One Special Day PR.

Promo Pin Badge

A limited edition enamel One Special Day promo pin badge from Insert Coin Clothing. 100% of the profit goes direct to SpecialEffect. Priced at £7.99 + p&p

OSD logo pin badge

Hashtag Sign

Print this hashtag pdf  for photo ops with staff, celebrities and events. Image size 440mm x 150mm.

Hashtag Board