MEDIA

Press releases, resources and information


MEDIA

Press releases, resources
and information


MEDIA

Press releases, resources and information


What is One Special Day?

4 October is One Special Day, the day that brings the video games industry together to help the gamers’ charity SpecialEffect level the playing field for gamers with disabilities.

Partners are invited to donate a day’s UK or global revenue with the aim of raising £350,000 to help them bring magic gaming moments to people of all ages who can only watch everyone else have all the fun.

In 2018, nearly 50 games industry companies took part, including household names like EA, SEGA, Supercell and Rovio. The event attracted international attention and resulted in extensive positive publicity for the industry and the companies involved.

The support of the partners – and their customers – will help the thousands of disabled people every year who ask for the charity’s assistance. Their teams of therapists and technical specialists travel across the UK for face-to-face assessments and loans of customised technology to help bring joy into the lives of people with disabilities and in turn, the charity pass on what they learn to help hardware and software developers all over the world make their technology easier to use for as many people as possible.


Social Media

Campaign URL: http://www.onespecialday.org.uk

Campaign Hashtag: #OneSpecialDay

Campaign Go-live: 4 October 2019

Twitter: @specialeffect
Instagram: specialeffectteam
Facebook: SpecialEffectCharity


Sample ‘On the Day’ Tweets

Our games are changing the lives of disabled gamers today! Find out how at http://bit.ly/osd2019

So many fantastic games companies changing lives through #OneSpecialDay today! http://bit.ly/osd2019

Buy, play and donate this #OneSpecialDay and bring the magic of gaming to people with disabilities. Find out more at http://bit.ly/osd2019

Help us bring more gaming magic for disabled gamers this #OneSpecialDay http://bit.ly/osd2019


Press Releases

31 July 2019: One Special Day is Back

05 Sept 2019: Games industry mobile-ises for One Special Day


One Special Day Logos

Download .ai and .png versions below


Video Links

A pdf of promotional and impact video links to support your One Special Day PR.


Promo Pin Badge

A limited edition enamel One Special Day promo pin badge from Insert Coin Clothing. 100% of the profit goes direct to SpecialEffect. Priced at £7.99 + p&p

OSD logo pin badge


Hashtag Sign

Print this hashtag pdf  for photo ops with staff, celebrities and events. Image size 440mm x 150mm.

Hashtag Board


Twitch Overlay Template

A basic template for branding your One Special Day Twitch stream.


Online Fundraising

Set up a dedicated OSD fundraising event page via our JustGiving campaign page.


Social Media Header

Shout about your OSD support with these simple header graphics.

Facebook Cover Image
Twitter Header Image
LinkedIn Banner Image