Press releases, resources and information
Press releases, resources
What is One Special Day?
4 October is One Special Day, the day that brings the video games industry together to help the gamers’ charity SpecialEffect level the playing field for gamers with disabilities.
Partners are invited to donate a day’s UK or global revenue with the aim of raising £350,000 to help them bring magic gaming moments to people of all ages who can only watch everyone else have all the fun.
In 2018, nearly 50 games industry companies took part, including household names like EA, SEGA, Supercell and Rovio. The event attracted international attention and resulted in extensive positive publicity for the industry and the companies involved.
The support of the partners – and their customers – will help the thousands of disabled people every year who ask for the charity’s assistance. Their teams of therapists and technical specialists travel across the UK for face-to-face assessments and loans of customised technology to help bring joy into the lives of people with disabilities and in turn, the charity pass on what they learn to help hardware and software developers all over the world make their technology easier to use for as many people as possible.